Area Sales Rep

The definition and meaning of an Area Sales Rep: Area Sales Rep is a specific type of sales role. Area Sales Rep is a sales role that calls on new and existing customers within a specific geographic market, region or territory.

An area sales representative (ASR) salesperson is a professional who is responsible for selling products or services in a specific geographic region. They work closely with customers to understand their specific needs and challenges, and then develop and implement customized solutions that help them achieve their goals.

The role of an ASR salesperson begins with identifying and targeting potential customers in their assigned geographic region. This may involve researching and targeting specific industries or companies, and reaching out to decision-makers to introduce them to the ASR's company and its products or services. Once a potential opportunity has been identified, the ASR will work to build a relationship with the decision-maker and gather information about their specific needs and challenges.

The ASR will then develop a customized solution to address those needs and help the customer understand how the company's products and services can benefit them. They will work with the customer to understand their goals, budget and timeline and provide them with a proposal that aligns with their needs.

The ASR will also be responsible for managing and growing sales in their assigned geographic region. This includes providing ongoing support, identifying new business opportunities and upselling or cross-selling products or services. They may also be responsible for tracking and reporting on key metrics, and collaborating with other members of the sales team to achieve overall business goals.

Overall, an ASR salesperson plays a critical role in selling products or services in a specific geographic region. They are responsible for identifying and pursuing new business opportunities, building and maintaining relationships with existing and potential customers, and developing and implementing customized solutions that help help them achieve their goals. Through their efforts, ASR salespeople help businesses reach their full potential and achieve long-term success in their assigned geographic region.

View more sales roles and sales job descriptions in the glossary.