Post Type: Help
The definition and meaning of a Strategic Account Manager: Strategic Account Manager is a specific type of sales role. Strategic Account Manager is a sales role that identifies key customers accounts that generate the most amount of revenue and profitability versus regular accounts, and they act as a liaison between the business and the customer to provide white glove service.
A Strategic Account Manager is a salesperson who is responsible for managing and growing relationships with key customers. They are responsible for identifying, developing and maintaining long-term relationships with these customers, and for understanding their needs and goals in order to provide solutions that will meet those needs.
The role of a Strategic Account Manager begins by identifying and targeting key customers within their market or customer segment. They will then work to understand these customers' needs and goals, and develop a strategy to meet those needs. They will also work to identify new business opportunities within these key accounts, and will develop and implement a plan to capitalize on those opportunities.
A Strategic Account Manager must have strong communication and negotiation skills, and the ability to think strategically. They must be able to understand the customer's needs and communicate how their product or service can meet those needs. They must also be able to negotiate and close deals, and be able to handle rejection and overcome objections. They must also be able to manage their sales territory and be able to manage multiple tasks and projects simultaneously.
The Strategic Account Manager must also be able to track their progress and measure their success through the use of metrics such as conversion rates and customer retention rates. They must also stay current on industry trends and new products or services in order to stay competitive in their market.
In summary, a Strategic Account Manager is a salesperson who is responsible for managing and growing relationships with key customers. They are responsible for identifying, developing and maintaining long-term relationships with these customers, and for understanding their needs and goals in order to provide solutions that will meet those needs. They must have strong communication and negotiation skills, the ability to think strategically, ability to understand the customer's needs, communicate how their product or service can meet those needs, negotiate and close deals, and be able to handle rejection and overcome objections. They must also be able to manage their sales territory, manage multiple tasks and projects simultaneously, track their progress and measure their success through the use of metrics, and stay current on industry trends and new products or services.
View more sales roles and sales job descriptions in the glossary.