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Account Development Rep

The definition and meaning of an Account Development Rep: Account Development Rep is a specific type of sales role. Account Development Rep is a role in sales that helps businesses to boost growth and sales by identifying new business opportunities and building initial client relationships. Also known as an ADR.

An account development rep (ADR) salesperson is a professional who focuses on building and maintaining relationships with potential and existing customers. They work to identify new business opportunities and grow revenue through sales and account management strategies.

The role of an ADR salesperson begins with identifying and prospecting potential customers. This may involve researching and targeting specific industries or companies, and reaching out to decision-makers to introduce them to the ADR's company and its products or services. Once a potential opportunity has been identified, the ADR will work to build a relationship with the decision-maker and gather information about their specific needs and challenges.

The ADR then develops a customized solution to address those needs and helps the customer understand how the company's products and services can benefit them. They will work with the customer to understand their goals, budget and timeline and provide them with a proposal that aligns with their needs.

The ADR will also be responsible for maintaining and growing relationships with existing customers by providing ongoing support, identifying new business opportunities and upselling or cross-selling products or services. They may also be responsible for tracking and reporting on key metrics, and collaborating with other members of the sales team to achieve overall business goals.

Overall, an ADR salesperson is a valuable asset to any sales organization. They are responsible for identifying and pursuing new business opportunities, building and maintaining relationships with potential and existing customers, and developing and implementing customized solutions that help the customer achieve their goals. Through their efforts, ADRs are able to increase revenue and grow the customer base for their organization.

View more sales roles and sales job descriptions in the glossary.