Account Executive

The definition and meaning of an Account Executive: Account Executive is a specific type of sales role. Account Executive is a role in sales requiring research and understanding of a client's business objectives and products or services, and an ability to negotiate contracts, conduct sales presentations and calls, and recruit clients. Also known as an AE.

An account executive (AE) salesperson is a professional who is responsible for building and maintaining relationships with existing and potential customers in order to drive revenue growth. They work to identify new business opportunities, close deals and ensure customer satisfaction.

The role of an AE salesperson starts with identifying and prospecting potential customers. This may involve researching and targeting specific industries or companies, and reaching out to decision-makers to introduce them to the AE's company and its products or services. Once a potential opportunity has been identified, the AE will work to build a relationship with the decision-maker and gather information about their specific needs and challenges.

The AE then develops a customized solution to address those needs and helps the customer understand how the company's products and services can benefit them. They will work with the customer to understand their goals, budget and timeline and provide them with a proposal that aligns with their needs.

The AE will then be responsible for closing deals and negotiating contracts with the customer, ensuring that all terms and conditions are met. They also play a crucial role in maintaining and growing relationships with existing customers by providing ongoing support, identifying new business opportunities and upselling or cross-selling products or services. They are also responsible for tracking and reporting on key metrics, and collaborating with other members of the sales team to achieve overall business goals.

Overall, an AE salesperson plays a critical role in driving revenue growth for their organization. They are responsible for identifying and pursuing new business opportunities, building and maintaining relationships with potential and existing customers, closing deals, and ensuring customer satisfaction. Through their efforts, AEs are able to increase revenue and grow the customer base for their organization.

View more sales roles and sales job descriptions in the glossary.