Account Manager

The definition and meaning of an Account Manager: Account Manager is a specific type of sales role. Account Manager is a sales role that oversees sales activities and develops relationships with customers, including responsibility for managing accounts, ensuring client satisfaction, and generating new opportunities.

An account manager (AM) salesperson is a professional who is responsible for maintaining and growing relationships with existing customers. They work closely with customers to understand their specific needs and challenges, and then develop and implement customized solutions that help them achieve their goals.

The role of an AM salesperson begins with building and maintaining relationships with existing customers. This may involve regular communication and meetings, providing ongoing support and troubleshooting, and identifying new business opportunities. The AM will work closely with the customer to understand their specific needs and challenges, and develop a strategy that addresses those needs and helps the customer achieve their goals.

The AM will also be responsible for managing the customer's account, tracking and reporting on key metrics and ensuring that the customer is satisfied with the service and products provided. They will work closely with the customer to understand their goals, budget, and timeline and align their solutions accordingly.

In addition to working with existing customers, an AM may also be responsible for identifying and pursuing new business opportunities. This may involve targeting specific industries or companies, and reaching out to decision-makers to introduce them to the AM's company and its products or services.

Overall, an AM salesperson plays a critical role in maintaining and growing relationships with existing customers. They are responsible for understanding the specific needs and challenges of the customer, developing and implementing customized solutions, and ensuring customer satisfaction. Through their efforts, AMs help businesses retain customers and increase revenue.

View more sales roles and sales job descriptions in the glossary.