Area Sales Manager

The definition and meaning of an Area Sales Manager: Area Sales Manager is a specific type of sales role. Area Sales Manager is a sales role that involves engaging new prospective customers within a specific geographic market, as well as managing Area Sales Associates in that market.

An area sales manager (ASM) salesperson is a professional who is responsible for leading a team of salespeople and managing sales in a specific geographic region. They work closely with customers to understand their specific needs and challenges, and then develop and implement customized solutions that help them achieve their goals.

The role of an ASM salesperson begins with identifying and targeting potential customers in their assigned geographic region. They will then work closely with their sales team to develop and implement a sales strategy that will help to increase revenue and customer loyalty in the region. This may involve identifying new business opportunities, developing new sales channels, or implementing new technologies.

One of the main responsibilities of an ASM is to provide guidance and support to their sales team, helping them to identify and pursue new business opportunities, build and maintain relationships with existing customers, and close deals. They will also be responsible for tracking and reporting on key metrics and ensuring that their team is meeting or exceeding their sales targets.

In addition to managing the sales team, ASMs will also be responsible for maintaining and growing relationships with key accounts in their assigned geographic region. This includes providing ongoing support, identifying new business opportunities and upselling or cross-selling products or services. They may also be responsible for developing and implementing account management strategies that will help to increase customer loyalty and retention in the region.

Overall, an ASM salesperson plays a critical role in leading a sales team and managing sales in a specific geographic region. They are responsible for identifying and pursuing new business opportunities, building and maintaining relationships with existing and potential customers, and developing and implementing customized solutions that help them achieve their goals. Through their efforts, ASMs help businesses reach their full potential and achieve long-term success in their assigned geographic region.

View more sales roles and sales job descriptions in the glossary.