Post Type: Help


The definition and meaning of a BDM: BDM is a specific type of sales role. BDM is a sales role that conducts outbound sales, reaching out to leads who are cold, or that have been qualified by marketing, to move them closer to purchase, and sometimes closing the sale. Also known as a Business Development Manager.

A Business Development Manager (BDM) salesperson is a professional who is responsible for identifying and pursuing new business opportunities to grow a company's revenue. They play a key role in the overall sales strategy by researching and targeting new markets, building relationships with potential customers, and creating and implementing sales plans to increase revenue.

The role of a BDM salesperson begins with identifying and targeting potential customers, which may involve researching and targeting specific industries or companies, and reaching out to decision-makers to introduce them to the company and its products or services. Once a potential opportunity has been identified, the BDM will work to build a relationship with the decision-maker and gather information about their specific needs and challenges.

The BDM will then develop a customized solution to address those needs and help the customer understand how the company's products and services can benefit them. They will also create and implement a sales plan to increase revenue from new business opportunities. This may include identifying key decision-makers, developing sales strategies and tactics, and tracking and reporting on key performance indicators.

In addition to working with new customers, a BDM will also be responsible for identifying and pursuing new business opportunities with existing customers. This may involve upselling or cross-selling products or services, developing new sales channels, or implementing new technologies. The BDM will also be responsible for monitoring market trends and identifying new opportunities for business growth.

Overall, a BDM salesperson plays a critical role in helping businesses and organizations expand their revenue and customer base. They are responsible for identifying and pursuing new business opportunities, building and maintaining relationships with existing and potential customers, and creating and implementing sales plans to increase revenue.

Through their efforts, BDM salespeople help businesses reach their full potential and achieve long-term success. They also play a key role in shaping the overall sales strategy and identifying new markets and opportunities for growth. They must be able to analyze data, understand market trends, and effectively communicate the value of the company's products or services to potential customers. BDM's also need to be able to work effectively with cross-functional teams and be able to negotiate and close deals. BDM's are highly motivated, results-driven professionals who are passionate about growing their company's revenue and expanding their customer base.

View more sales roles and sales job descriptions in the glossary.