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Business Development Rep

The definition and meaning of a Business Development Rep: Business Development Rep is a specific type of sales role. Business Development Rep is a sales role responsible for generating new business opportunities by qualifying leads and outbound prospecting to new and existing business accounts to interact with potential buyers. Also known as a BDR.

A Business Development Representative (BDR) salesperson is a professional who is responsible for identifying and qualifying potential sales leads, and setting up meetings or appointments for sales representatives to close deals. They play a crucial role in the sales process by prospecting and nurturing potential customers, and helping to generate new business opportunities.

The role of a BDR salesperson begins with researching and identifying potential customers, which may involve targeting specific industries or companies, and reaching out to decision-makers to introduce them to the BDR's company and its products or services. Once a potential opportunity has been identified, the BDR will work to build a relationship with the decision-maker and gather information about their specific needs and challenges.

The BDR will then qualify the lead by determining whether the potential customer is a good fit for the company's products or services, and whether they have the budget and authority to make a purchase. This can be done through a series of questions and by understanding their needs and pain points to see if they align with what the company is offering.

Once a lead has been qualified, the BDR will set up meetings or appointments for the sales representative to close the deal. They will also be responsible for nurturing the lead by providing additional information or answering any questions they may have. They will also follow-up with leads who haven't yet closed the deal to keep them engaged.

Overall, BDR salespeople play a critical role in the sales process by identifying and qualifying potential sales.

View more sales roles and sales job descriptions in the glossary.