Field Sales Representative

The definition and meaning of a Field Sales Representative: Field Sales Representative is a specific type of sales role. Field Sales Representative is a sales role selling products and/or services from outside of a typical office setting, requiring travel to interact with prospective customers in-person. Oftentimes referred to as outside sales.

A field sales representative is a professional who is responsible for selling a company's products or services to customers in a specific geographic region or market. They work independently, often spending most of their time on the road visiting customers, building relationships, and closing deals. Field sales representatives play a critical role in generating revenue for a company and are typically responsible for achieving specific sales targets and quotas.

The role of a field sales representative begins with identifying and qualifying potential customers. This may involve conducting research, visiting trade shows, and networking with industry professionals. Once potential customers have been identified, the field sales representative will then reach out to them and schedule face-to-face meetings to discuss the company's products or services.

During these meetings, the field sales representative will work to understand the customer's needs and challenges, and will present solutions that align with the company's products or services. They will also provide the customer with any necessary information such as product literature, demonstrations, and pricing.

Once the customer has expressed interest, the field sales representative will then work to close the deal. This may involve negotiating price and terms, and providing the customer with any necessary documentation.

The field sales representative will also be responsible for building and maintaining relationships with existing customers. This may involve visiting them on a regular basis, providing them with support, and addressing any issues or concerns they may have.

In addition, field sales representatives will also be responsible for tracking and reporting on key performance indicators such as sales revenue, customer acquisition and retention, and sales team productivity.

Overall, a field sales representative plays a critical role in generating revenue for a company by selling its products or services to customers in a specific geographic region or market. They are responsible for identifying and qualifying potential customers, building and maintaining relationships with existing customers, and closing deals. Through their efforts, field sales representatives help companies increase revenue and grow their customer base. They possess strong communication skills, strategic thinking, and the ability to think on their feet, and are able to generate new leads and sales opportunities through face-to-face meetings and relationship building. Field sales representatives are an integral part of the sales team, and work independently to achieve their sales targets and quotas.

View more sales roles and sales job descriptions in the glossary.