Outside Sales Manager

The definition and meaning of an Outside Sales Manager: Outside Sales Manager is a specific type of sales role. Outside Sales Manager is a sales role that monitors the outside sales representatives, including sales production. Sometimes referred to as field sales managers.

An outside sales manager is a professional salesperson who specializes in leading and managing a team of sales representatives who focus on reaching out to potential customers to generate new business outside of the office. They typically work for companies that require a high volume of leads to be generated in order to drive revenue growth. The main goal of an outside sales manager is to lead and manage a team of sales representatives to generate leads by reaching out to potential customers and then nurturing those leads until they are ready to be passed on to the sales team for further qualification and closing.

The role of an outside sales manager begins with setting goals and targets for the team, and creating and implementing sales strategies to achieve them. They also research potential customers and identify leads through various methods such as online research, attending industry events, and networking. They supervise the team and make sure that the team is following the sales process and meeting the goals and targets. They also provide coaching and feedback to the team, and help them to develop their skills and improve their performance.

An outside sales manager must be able to effectively communicate the benefits of the company's products or services and be able to handle objections. They are responsible for nurturing the leads until they are ready to be passed on to the sales team for further qualification and closing. They also need to be able to handle administrative tasks such as paperwork, follow-up calls, and scheduling appointments. They are responsible for meeting or exceeding the lead generation targets set by their managers and regularly reporting on the progress of their lead generation efforts.

Outside sales managers typically work in the field and have set schedules, but may have some flexibility in terms of when they work. They must be comfortable working in a fast-paced environment and be able to manage multiple tasks and projects simultaneously. They must also be able to work independently and be comfortable interacting with customers over the phone, email, and other digital communication channels. They must possess strong interpersonal skills, be able to effectively communicate in written and verbal form, and have the ability to multitask, prioritize and meet deadlines. They also need to have a solid understanding of sales management principles and be able to lead, motivate and manage a sales team effectively.

Overall, an outside sales manager is a professional salesperson who specializes in leading and managing a team of sales representatives who focus on reaching out to potential customers to generate new business outside of the office. They set goals and targets for the team, and create and implement sales strategies to achieve them. They supervise the team and make sure that the team is following the sales process and meeting the goals and targets. They provide coaching and feedback to the team and lead, motivate and manage the sales team effectively. They possess strong communication skills, strategic thinking, and the ability to think on their feet, and are able to generate new leads and sales opportunities through various digital communication channels. They are an integral part of the sales team and are able to manage their own tasks and projects simultaneously in a fast-paced environment, and responsible for meeting or exceeding the lead generation targets set by their managers.

View more sales roles and sales job descriptions in the glossary.