Post Type: Help
The definition and meaning of a Technical Sales Representative: Technical Sales Representative is a specific type of sales role. Technical Sales Representative is a sales role that acts as a conduit between the sales team and customer, providing technical information, technical services, maintenance, and repairs related to purchased equipment.
A Technical Sales Representative is a salesperson who specializes in selling technical products or services, such as software, equipment, or engineering services. They are responsible for promoting and selling these products or services to a specific market or customer segment, and for providing technical support and expertise to customers.
The role of a Technical Sales Representative begins by identifying and researching potential customers within their specific market or customer segment. They use this information to create targeted sales strategies and campaigns that will appeal to their specific market. They will also attend trade shows and networking events to connect with potential customers and promote their product or service.
A Technical Sales Representative must have a deep understanding of the technical aspects of their product or service, and the ability to think strategically. They must be able to understand the customer's needs and communicate how their product or service can meet those needs. They must also be able to negotiate and close deals, and be able to handle rejection and overcome objections. They must also be able to manage their sales territory and be able to manage multiple tasks and projects simultaneously.
The Technical Sales Representative must also be able to track their progress and measure their success through the use of metrics such as conversion rates and customer retention rates. They must also stay current on industry trends and new products or services in order to stay competitive in their market. They will also be responsible for providing technical support to customers, including training, troubleshooting and maintenance of the products they provide.
In summary, a Technical Sales Representative is a salesperson who specializes in selling technical products or services, such as software, equipment, or engineering services. They are responsible for promoting and selling these products or services to a specific market or customer segment, and for providing technical support and expertise to customers. They must have deep understanding of the technical aspects of their product or service, the ability to think strategically, ability to understand the customer's needs, communicate how their product or service can meet those needs, negotiate and close deals, and be able to handle rejection and overcome objections. They must also be able to manage their sales territory, manage multiple tasks and projects simultaneously, track their progress and measure their success through the use of metrics, and stay current on industry trends and new products or services. They will also be responsible for providing technical support to customers, including training, troubleshooting and maintenance of the products they provide.
View more sales roles and sales job descriptions in the glossary.