Business Development

The definition and meaning of a Business Development: Business Development is a specific type of sales role. Business Development is a sales role conducting outreach using cold email, cold calling, social selling, and networking to generate new business accounts and interact with potential buyers.

A business development salesperson is a professional who is responsible for identifying and pursuing new business opportunities to grow a company's revenue. They work closely with customers to understand their specific needs and challenges, and then develop and implement customized solutions that help them achieve their goals.

The role of a business development salesperson begins with identifying and targeting potential customers, which may involve researching and targeting specific industries or companies, and reaching out to decision-makers to introduce them to the company and its products or services. Once a potential opportunity has been identified, the business development salesperson will work to build a relationship with the decision-maker and gather information about their specific needs and challenges.

The business development salesperson will then develop a customized solution to address those needs and help the customer understand how the company's products and services can benefit them. They will work with the customer to understand their goals, budget, and timeline and provide them with a proposal that aligns with their needs.

In addition to working with new customers, a business development salesperson will also be responsible for identifying and pursuing new business opportunities with existing customers. This may involve upselling or cross-selling products or services, developing new sales channels, or implementing new technologies. The business development salesperson will work closely with the customer to implement the solution, providing guidance and support as necessary.

Overall, a business development salesperson plays a critical role in helping businesses and organizations expand their revenue and customer base. They are responsible for identifying and pursuing new business opportunities, building and maintaining relationships with existing and potential customers, and developing and implementing customized solutions that help them achieve their goals. Through their efforts, business development salespeople help businesses reach their full potential.

View more sales roles and sales job descriptions in the glossary.