Director of Sales Development

The definition and meaning of a Director of Sales Development: Director of Sales Development is a specific type of sales role. Director of Sales Development is a sales role that develops long-term sales projections, identifies opportunities to new markets, creates strategies and plans the sales team can leverage to meet their goals.

A Director of Sales Development is a professional who is responsible for leading a company's sales development efforts, which includes identifying and qualifying potential customers, and building and maintaining relationships with them. They are responsible for setting the strategic direction for the sales development team, developing and implementing effective sales development strategies and tactics, and tracking and reporting on key performance indicators.

The role of a Director of Sales Development begins with setting the strategic direction for the sales development team. They will work closely with other members of the leadership team to understand the company's goals and objectives, and will develop and implement effective sales development strategies and tactics that align with those goals. This may involve identifying new business opportunities, developing new sales channels, or implementing new technologies.

The Director of Sales Development will also be responsible for leading and managing the sales development team. They will work closely with the sales development team to understand their needs and challenges, and will provide them with the guidance and support they need to achieve their goals. They will also be responsible for tracking and reporting on key performance indicators such as lead generation, customer acquisition and retention, and sales development team productivity.

The Director of Sales Development is also responsible for building and maintaining relationships with key stakeholders, such as customers, partners, and industry leaders. They will work closely with these stakeholders to understand their needs and challenges, and will develop and implement customized solutions that help them achieve their goals.

In addition, the Director of Sales Development is responsible for creating and implementing sales development budgets and forecasting future sales. They will also be responsible for creating and implementing sales development incentive programs, monitoring and analyzing sales data, and identifying trends and potential opportunities for growth.

Overall, a Director of Sales Development plays a critical role in achieving a company's revenue goals by identifying and qualifying potential customers, and building and maintaining relationships with them. They are responsible for setting the strategic direction for the sales development team, developing and implementing effective sales development strategies and tactics, and tracking and reporting on key performance indicators. Through their efforts, Directors of Sales Development help companies increase revenue and grow their customer base by identifying and nurturing new leads and opportunities. They possess strong leadership skills, strategic thinking, and the ability to think on their feet, and are able to generate new leads and sales opportunities through effective sales development management.

View more sales roles and sales job descriptions in the glossary.