Growth Manager

The definition and meaning of a Growth Manager: Growth Manager is a specific type of sales role. Growth Manager is a sales role that combines marketing and product development with the objective of customer and user acquisition, activation, retention, and up-sell.

A growth manager is a sales professional who is responsible for developing and implementing strategies to drive sustainable growth for a company. They work closely with the leadership team to understand the company's goals and objectives and develop and implement effective growth strategies that align with those goals. They are responsible for identifying, evaluating and executing growth opportunities, and are focused on expanding the company's customer base and revenue.

The role of a growth manager begins with identifying and analyzing market trends, customer data, and industry benchmarks to identify growth opportunities. They will also conduct research to understand the competitive landscape and identify untapped markets. Once potential growth opportunities have been identified, the growth manager will then develop and implement strategies to capitalize on them.

This may involve creating new marketing campaigns, developing new products or services, or experimenting with different pricing models. The growth manager will also work closely with the product development team to ensure that the product or service is constantly evolving to meet the needs of the target audience. They will also work closely with other departments such as sales, marketing, and customer service to ensure that growth strategies are executed effectively.

In addition, the growth manager will be responsible for tracking and reporting on key performance indicators such as customer acquisition, retention, and revenue. They will also be responsible for identifying and addressing any roadblocks that may be preventing growth. They will also be responsible for creating and implementing growth budgets and forecasting future growth.

Overall, a growth manager is a sales professional who is responsible for developing and implementing strategies to drive sustainable growth for a company. They work closely with the leadership team to understand the company's goals and objectives and develop and implement effective growth strategies that align with those goals. They are responsible for identifying, evaluating and executing growth opportunities, and are focused on expanding the company's customer base and revenue. They possess strong leadership skills, strategic thinking, and the ability to think on their feet, and are able to identify, analyze, and execute growth opportunities to drive sustainable growth for a company.

View more sales roles and sales job descriptions in the glossary.