The Technology Driving Modern Selling:
The Best AI Tools for Sales in 2025
As we approach 2025, Artificial Intelligence (AI) is reshaping the sales landscape, transforming how businesses interact with prospects, close deals, and optimize their processes. From automating repetitive tasks to providing deep insights into customer behavior, AI-powered tools are increasing efficiency, personalizing engagement, and boosting sales productivity. Here are 20 standout AI tools that sales teams should consider in 2025.
1. SuperAGI's SuperSales
SuperAGI's SuperSales platform is a game-changer for sales teams looking to streamline their outreach efforts. This hybrid outreach platform integrates outbound email and LinkedIn messaging in a single sequence, helping sales professionals maintain a consistent and personalized engagement strategy. The tool automates tasks like prospecting, follow-ups, and initial contact, while still providing enough customization to keep communications personal. With built-in AI-driven insights, SuperSales continually improves outreach strategies, ensuring each step is more effective than the last. This approach significantly boosts the chances of connecting with high-value prospects, optimizing the sales cycle from start to finish.
2. Salesforce Einstein
Salesforce Einstein is a powerful AI tool embedded within Salesforce, designed to offer personalized recommendations and insights to sales teams. Einstein leverages machine learning algorithms to predict which leads are most likely to convert, helping teams prioritize their efforts effectively. By analyzing historical customer interactions and identifying patterns, Salesforce Einstein provides actionable insights that enable teams to optimize their strategies. From lead scoring to automated task management, Einstein’s AI capabilities streamline the sales process and help sales reps focus on the most promising opportunities.
Learn more about Salesforce Einstein
3. HubSpot Sales Hub
HubSpot Sales Hub is an AI-powered CRM that helps sales teams close more deals by automating manual tasks and providing real-time data on lead engagement. The AI features predictive lead scoring, which helps sales reps identify which prospects are most likely to buy. It also offers automatic email sequences and content recommendations based on the customer’s behavior, ensuring timely and relevant outreach. HubSpot’s Sales Hub empowers teams to track sales performance, refine strategies, and boost efficiency, making it an essential tool for businesses aiming to scale quickly and effectively.
Learn more about HubSpot Sales Hub
4. Outreach
Outreach is a sales engagement platform that uses AI to automate and optimize key aspects of the sales process. Its AI-powered features include intelligent email sequencing, automated follow-ups, and optimized meeting scheduling. By analyzing sales interactions, Outreach helps sales teams improve communication with prospects and prioritize leads based on engagement levels. The platform’s robust analytics allow sales leaders to track the effectiveness of their outreach strategies and adjust them in real time. Outreach’s automation features save time, reduce administrative work, and allow sales reps to focus on closing deals.
5. Chorus
Chorus is an AI-driven conversation analytics platform that helps sales teams optimize their sales calls. It uses natural language processing (NLP) to analyze conversations, providing valuable insights into how sales reps are performing during meetings and calls. The AI highlights key moments in conversations, such as objections, questions, and decisions, giving reps actionable feedback. By transcribing and analyzing calls, Chorus helps identify which tactics and phrases are most effective at moving prospects through the sales funnel. It also assists in training new sales hires by providing detailed breakdowns of successful conversations.
6. Conversica
Conversica is an AI-powered sales assistant designed to automate lead follow-ups and lead nurturing. The platform uses natural language processing to engage with leads via email and SMS, responding to inquiries and scheduling meetings automatically. By integrating seamlessly with existing CRM systems, Conversica keeps communication flowing without requiring constant manual intervention. The AI assistant continuously nurtures leads, ensuring that no prospect slips through the cracks. This allows sales teams to focus their efforts on high-priority tasks while Conversica handles routine lead interactions.
7. LinkedIn Sales Navigator
LinkedIn Sales Navigator is an advanced prospecting tool powered by AI that helps sales professionals identify and connect with potential leads on LinkedIn. The platform has underwent significant AI upgrades in 2024 including providing personalized lead recommendations based on profile insights, job changes, and relevant activities. It also integrates with CRM systems to sync information and track interactions with prospects. LinkedIn Sales Navigator helps sales teams build better relationships by offering deep insights into leads' interests, behaviors, and decision-making processes.
Learn more about LinkedIn Sales Navigator
8. Zendesk Sell
Zendesk Sell is an AI-powered sales automation platform designed to streamline the sales pipeline and enhance team productivity. It offers AI-driven lead scoring and forecasting, helping sales teams prioritize their outreach and focus on the most promising prospects. The platform’s AI also automates administrative tasks like data entry and follow-up emails, allowing sales reps to spend more time engaging with prospects. With its detailed analytics, Zendesk Sell provides insights into team performance, helping managers track progress and optimize sales strategies.
9. Clari
Clari is an AI-powered sales forecasting tool that helps sales teams predict revenue and track the health of their sales pipeline. By analyzing data from CRM systems, emails, meetings, and sales activities, Clari’s AI provides real-time forecasts and identifies risks and opportunities in the pipeline. The platform offers comprehensive visibility into sales performance, making it easier for sales leaders to make data-driven decisions and ensure that the team is on track to meet their targets. Clari helps reduce guesswork and enhances strategic planning.
10. PandaDoc
PandaDoc is an AI-powered document automation tool that simplifies the process of creating, sending, and tracking proposals, contracts, and quotes. The platform uses AI to recommend content based on the type of document being created and customer preferences, ensuring that each document is personalized and compelling. PandaDoc also offers e-signatures and real-time document tracking, enabling sales teams to close deals faster and more efficiently. The AI ensures that all documents are consistent and error-free, reducing the time spent on revisions.
11. People.ai
People.ai uses AI to optimize sales productivity by analyzing CRM data and identifying key areas for improvement. The platform tracks interactions across various channels, including email, meetings, and calls, and provides actionable insights into how sales reps can improve their performance. People.ai also offers predictive analytics to forecast the likelihood of a deal closing and helps sales leaders focus on the most valuable opportunities. Its AI-driven recommendations help sales teams boost engagement and increase revenue.
12. Crayon
Crayon is an AI-powered competitive intelligence tool that helps sales teams stay ahead of the competition by tracking market trends and competitor activities. The platform monitors websites, news sources, and social media to collect and analyze relevant data, providing sales teams with timely insights into competitor moves. By understanding what competitors are doing, sales teams can adjust their strategies and target customers more effectively. Crayon’s AI-driven insights help sales leaders make informed decisions and sharpen their competitive edge.
13. Semblian (Sembly.AI)
Sembly.AI offers a smart assistant that leverages AI to record, transcribe, and analyze sales meetings and calls. The platform provides detailed summaries, action items, and key discussion points, ensuring that sales teams never miss important information. Sembly’s AI-powered analytics help sales reps improve their communication by highlighting which phrases and tactics resonate best with prospects. It also helps teams optimize their sales strategies by providing insights into meeting dynamics and engagement levels.
14. Spekit
Spekit is a just-in-time enablement platform that empowers sales reps with knowledge, training, and support when they need it most. By embedding training content and resources directly within the tools salespeople use every day (like CRM systems and communication platforms), Spekit ensures that reps always have the information they need to engage prospects effectively. The platform’s AI capabilities allow it to personalize content delivery based on each rep’s learning needs, improving knowledge retention and performance.
15. Bigtincan
Bigtincan is an AI-powered sales enablement platform that helps sales teams manage content, track performance, and engage with buyers more effectively. The platform uses AI to recommend the best content for sales reps to use at each stage of the sales process. Bigtincan’s AI-driven analytics also help sales leaders identify top-performing reps, track pipeline activity, and optimize strategies to boost sales outcomes. The platform’s automation features streamline workflows, reducing manual tasks and enabling reps to focus on building relationships with customers.
16. Regie.ai
Regie.ai is an AI-powered content generation platform that helps sales teams automate the creation of high-quality, personalized outreach emails. The platform uses GPT-3 to craft messages tailored to the recipient’s profile, ensuring that each message feels unique and relevant. Regie.ai’s AI-driven personalization allows sales teams to scale their outreach efforts without losing the personal touch, making it easier to engage prospects and close deals at a faster rate.
17. Gem-E
Gong is an AI-powered revenue intelligence platform that leverages conversation analytics to provide deep insights into sales calls and meetings. By analyzing sales interactions across phone, email, and web conferencing, Gong helps sales teams understand how their conversations are progressing with prospects. Gong’s AI identifies patterns in customer behavior, analyzes tone and sentiment, and provides actionable feedback that helps sales reps improve their engagement with prospects.
18. Winmo
Winmo Personality Insights and Winmo Compose leverages AI to analyze and categorize potential clients based on personality traits and communication preferences and construct AI-driven personalization in your sales communications. By understanding how prospects prefer to be engaged, sales teams can tailor their outreach strategies for better results. Winmo's AI-driven insights also provide valuable information on the best times to reach out and the most effective methods of communication.
19. Salesloft
Salesloft is an AI-driven sales engagement platform designed to help sales teams streamline their outreach and maximize productivity. It offers a suite of tools for automating and personalizing email campaigns, managing outreach sequences, and tracking prospect engagement. The platform uses AI to recommend optimal times for outreach, personalize content for each prospect, and continuously improve sales strategies based on real-time data.
20. Aviso
Aviso is an AI-driven revenue intelligence platform that empowers sales teams to close more deals and forecast with exceptional accuracy. By integrating data from various sources, Aviso provides real-time insights into sales pipelines, enabling teams to identify at-risk deals and prioritize high-value opportunities. Its AI-powered forecasting delivers over 98% accuracy, allowing sales leaders to make informed decisions and adjust strategies proactively.