B2B Sales Representative – Financial Wellness Benefits for Trade Contractors

**For The Trades Financial Wellness **provides 100% focused, zero-upsell financial coaching built specifically for skilled trade workers, field crews, and commercial contractors.

We help trade contractors boost employee retention, eliminate workplace stress, and offer a real, impactful employee benefit. We are looking for sharp B2B sales professionals or agencies who sell directly to business owners, HR directors, and leadership in the commercial construction, HVAC, plumbing, electrical, and specialty trade industries.

What You Are Selling

The Product: A company-sponsored financial wellness benefit providing trade workers with direct, 1-on-1 text coaching with financial experts.

The Pitch to Contractors: A high-value perk that boosts retention with zero HR friction. Setup takes 15 minutes, requires no software app downloads or logins for field crews, and requires zero ongoing maintenance for their office team.

Zero Upsells & Our Hometown Hero Promise™: We stand on our Hometown Hero Promise™ - our total commitment to the people who build and serve our communities. We are 100% focused on trade workers with zero interest in pushing outside products. We never pitch financial products, loans, investments, or insurance to their crew. It is 100% unbiased, conflict-free coaching.

Why Sales Reps Love Working With Us

No HR Friction: Our HR Integration and SMS onboarding mean contractors can deploy this to 100+ field workers without administrative headaches.

High-Converting Product: Solving retention and financial stress for field workers is top-of-mind for every contractor owner right now.

Plug & Play: Ideal for reps who already call on contractors, commercial trades, safety directors, or HR leaders and want to add an easy-to-sell, high-margin offer to their roster.

Ideal Candidate Profile

Proven track record in B2B sales, commercial services, employee benefits, or construction industry sales.

Existing network of commercial contractors, specialty trade business owners, or trade HR leaders.

Strong pipeline management and ability to close business owners on 15-to-30 minute calls.

Independent, self-motivated, and driven by commission upside.

Responsibilities

Prospect, pitch, and close commercial and specialty trade contractors.

Conduct brief demo/pitch presentations to business owners, HR managers, and leadership teams.

Coordinate signed customer hand-offs to our operational team for quick 7-day onboarding.