EVP of Sales

The definition and meaning of an EVP of Sales: EVP of Sales is a specific type of sales role. EVP of Sales is a sales role overseeing all sales operations in a company, creating strategies that will exceed sales goals, and being responsible for monitoring the sales operations and performance metrics.

An executive vice president of sales (EVP) is a senior-level sales professional who is responsible for leading a company's overall sales efforts and achieving its revenue goals. They are responsible for setting the strategic direction for the sales team, developing and implementing effective sales strategies and tactics, and tracking and reporting on key performance indicators.

The role of an EVP of sales begins with setting the strategic direction for the sales team. They will work closely with other members of the leadership team to understand the company's goals and objectives, and will develop and implement effective sales strategies and tactics that align with those goals. This may involve identifying new business opportunities, developing new sales channels, or implementing new technologies.

The EVP of sales will also be responsible for leading and managing the sales team. They will work closely with the sales team to understand their needs and challenges, and will provide them with the guidance and support they need to achieve their goals. They will also be responsible for tracking and reporting on key performance indicators such as sales revenue, customer acquisition and retention, and sales team productivity.

The EVP of sales is also responsible for building and maintaining relationships with key stakeholders, such as customers, partners, and industry leaders. They will work closely with these stakeholders to understand their needs and challenges, and will develop and implement customized solutions that help them achieve their goals.

In addition, the EVP of sales is responsible for creating and implementing sales budgets and forecasting future sales. They will also be responsible for creating and implementing sales incentive programs, monitoring and analyzing sales data, and identifying trends and potential opportunities for growth.

Overall, an EVP of sales plays a critical role in achieving a company's revenue goals and leading the sales team to success. They are responsible for setting the strategic direction for the sales team, developing and implementing effective sales strategies and tactics, and tracking and reporting on key performance indicators. Through their efforts, EVPs of sales help companies increase revenue and grow their customer base. They possess strong leadership skills, strategic thinking, and the ability to think on their feet, and are able to generate new leads and sales opportunities through effective sales management. They are also responsible for the overall direction of the company's sales and revenue, and will report their progress to the CEO, the Board of Directors, and other key stakeholders.

View more sales roles and sales job descriptions in the glossary.