How OTE Works:

A Clear, Honest Guide to Understanding On-Target Earnings in Sales (and How to Know Whether a Comp Plan Is Good or Terrible)

Few things confuse job seekers more than OTE.
Few things frustrate salespeople more than unrealistic OTE.
And few things create more drama between sales leaders and reps than—yes—OTE.

If you’ve been around the sales world long enough, you’ve probably had one (or all) of the following experiences:

  • A recruiter promising “$250k OTE” for a role that mysteriously pays $87k in the real world
  • A comp plan that changes three months after you join
  • A quota that seems mathematically impossible
  • A commission plan that looks like it was designed by someone allergic to simplicity

We’ve all been there.

This guide will help you finally understand OTE in a way that makes sense. By the end, you’ll be able to evaluate any compensation plan with clarity, confidence, and just enough healthy skepticism.

Let’s begin.

1. What OTE Actually Means (and Why Companies Use It)

OTE = Base Salary + Commission + Bonuses (when hitting quota)
That’s it. Nothing mystical. Nothing sneaky.
It’s the expected annual earnings of a rep who achieves 100% of quota.

What OTE is not:

  • Guaranteed income
  • A promise
  • A minimum you can count on
  • A cap (unless the company caps commission—which is a red flag we’ll get to later)

Companies use OTE because it communicates total earning potential and allows candidates to compare roles.

But here’s the nuance most people miss:

Two roles with the same OTE can be wildly different depending on quota, ramp, territory, and historical attainment.

And that is why OTE requires deeper analysis.

2. The Three Parts of OTE (Explained Clearly)

Every compensation plan is built from three core components:

Base Salary

Your guaranteed income.
 You could close zero deals (please don’t) and still earn this.

Base varies depending on:

  • Seniority
  • Industry
  • Geography
  • Talent scarcity
  • Company stage

For example:

  • SDRs: $40k–$60k
  • Mid-Market AEs: $60k–$90k
  • Enterprise AEs: $100k–$160k
  • Industrial/territory reps: $55k–$80k
  • 1099 contractors: $0 base (commission only)

Sales Commission

The variable pay tied to performance.

Commission plans vary massively. Common structures include:

  • Straight percentage of revenue
  • Percentage of margin
  • Tiered rates
  • Flat bonuses per deal
  • Accelerators for exceeding quota

Bonuses

Some companies add bonuses for:

  • Quarterly attainment
  • Annual targets
  • Team performance
  • New product sales
  • Multi-year contracts
  • Expansion revenue

These can add 5–20% on top of commissions.

3. Understanding Quota: The Heart of OTE

Quota is the key driver of your OTE reality.

Imagine two roles:

Role A

  • OTE: $200k
  • Quota: $1M
  • Average deal size: $80k
     Feasible.

Role B

  • OTE: $200k
  • Quota: $3M
  • Average deal size: $15k
     Run. Run fast.

Here’s how to interpret quota correctly:

Quota must align with:

  • Territory potential
  • Lead volume
  • Sales cycle length
  • Deal size
  • Industry maturity
  • Market demand
  • Competition

If even one of these is misaligned, OTE quickly becomes fantasy.

4. Ramp Periods: The Most Overlooked Part of Every Comp Plan

The ramp period is the time a new rep is expected to learn the job before being held to a full quota.

Typical ramps last:

  • SDRs: 1–2 months
  • Mid-Market AEs: 2–4 months
  • Enterprise AEs: 6–9 months
  • Industrial reps: 3–6 months

Two things matter:

  1. How long the ramp is
  2. How much of quota you’re responsible for during ramp

Good comp plans adjust your quota proportionally during ramp.
Bad comp plans pretend you should be closing deals by Week 3.

5. How to Know Whether an OTE Is Realistic or Inflated

OTE is only meaningful if you know rep attainment rates.

Here’s the magic question to ask in interviews:

“What percentage of reps hit quota last year?”

The answer tells you almost everything you need to know.

If 70–90% of reps hit quota:

Very healthy organization.

If 50–69% hit quota:

This is normal in many industries.

If 30–49% hit quota:

Be cautious. Something is misaligned.

If < 30% hit quota:

That “$300k OTE” is basically marketing copy.

Other questions that reveal reality:

  • How long has the quota been the same?
  • How often does the comp plan change?
  • What’s historic attainment across the team?
  • Are territories balanced?
  • Is inbound strong or nonexistent?
  • What tools do reps have?

OTE without context is just a number.

6. Common Comp Structures in 2026 (And What They Mean for You)

1. 50/50 Plans (Standard AE Structure)

Half base, half variable.
Typical for SaaS AEs and mid-market roles.

2. 60/40 or 70/30 Plans

More base, less risk.
Common in industries with long sales cycles.

3. High-Commission, Low-Base Plans

You see this often in:

  • Logistics
  • Industrial equipment
  • Professional services
  • Consumer goods
  • Multi-line reps

4. 100% Commission (1099 Contractor) Plans

Riskier. But can be extremely lucrative.
You trade stability for upside.

7. Accelerators: The Secret Weapon of Top Sales Earners

Accelerators reward exceeding quota — and this is where top performers earn life-changing money.

Example:

  • 8% commission up to quota
  • 12% after quota
  • 20% after 150% of quota

Accelerators motivate reps to blow past quota rather than stop at 100%.

Companies that offer generous accelerators want top performers to earn big.

8. Red Flags in Compensation Plans (Proceed with Caution)

There are certain signs a comp plan is designed to look attractive but not pay well.

1. OTE is extremely high for the job level

If an SDR role claims $180k OTE, something is strange.

2. Quota requires unrealistic math

If the path to OTE looks like a geometry problem, move on.

3. Commission caps

Always a massive red flag.
A company should want reps to close more revenue.

4. Comp plan changes frequently

Once per year = normal
Once per quarter = suspicious
Once per month = chaos

5. No clarity on territory

Your potential earnings rely heavily on territory quality.

6. High base with suspiciously high OTE

Means the variable structure might be inflated to get you in the door.

7. Team attainment under 30%

This often indicates fundamental go-to-market problems.

9. The “Realistic Earnings” Formula You Can Use for Any Sales Job

Here’s a simple way to sanity-check any OTE claim:

Realistic Annual Earnings = OTE × (Historical Attainment %) × Your Skill Match %

Example:

OTE: $200,000
Team attainment rate: 60%
Your fit for the industry: 80%

Realistic earnings = $200,000 × 0.6 × 0.8 = $96,000

Candidates who calculate this tend to choose roles with fewer surprises.

10. Special Note on 1099 Sales Contractors

For 1099 reps, OTE is usually not listed — and shouldn’t be.

Instead, look at:

  • Commission percentage
  • Average deal size
  • Sales cycle
  • Recurring vs one-time revenue
  • Existing distribution networks
  • Your relationships within the industry

1099 roles can produce enormous income, but only when the rep already knows how to sell in that vertical.

11. Why Understanding OTE Makes You a Smarter Candidate

Most candidates evaluate sales roles based only on the headline OTE.
 Top performers evaluate roles based on:

  • Quota feasibility
  • Territory potential
  • Sales cycle length
  • Historical attainment
  • Ramp structure
  • Deal size
  • Internal support
  • Sales tools
  • Market demand

Once you understand OTE deeply, you stop getting surprised by comp plans — and you start choosing roles where you know you can win.

The Bottom Line

OTE is neither good nor bad.
It’s simply a model — a projection — a structured way of communicating upside.

But whether that upside is real depends on the details.

If you take nothing else from this guide, take this:

OTE tells you what’s possible.
 Quota, territory, attainment, and market conditions tell you what’s probable.

Know the difference, and you will make far better decisions about your sales career.