Brian Barry
- Skills
- • Built And Rolled Out Sales Plays (Icp, Use Cases, Buyer Pain Points, Battlecards, Pricing/Packaging Guidance, Talk Tracks • Led Gtm Readiness Across Product, Marketing, Sales, Ops (Launch Plans, Training, Enablement Cadence) • Supported Strategic Deals: Executive Briefings, Discovery Frameworks, Solution Alignment, “Deal Desk” Support • Drove Pipeline Conversion By Tightening Value Prop + Differentiation And Aligning Roadmap To Market Demand • Enabled Partner/Channel Motions (If True): Si/Oem Enablement
- Industries
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Management
- Flexibility
- I intend to dedicate most of my time to multiple business
- Time to dedicate to sales
- Full time 120 hours per month
- Professional Credentials
- Certified Sales Development Representative, Certified Marketing Executive, Certified Sales Professional
- Sales Roles
- Account Development Rep
- Sales Org Memberships
- Sales and Marketing Executives International
- Bio
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I’m a senior product and go-to-market leader who helps enterprise teams turn complex telecom and IoT platforms into clear, sellable offers—and then drives the cross-functional execution required to win, onboard, and expand customers.
My work sits at the intersection of product strategy and sales execution: tightening ICP and use cases, sharpening differentiation, creating field-ready messaging and sales plays, and partnering with sales leadership on strategic deal support. On the delivery side, I establish the operating cadence that connects market feedback to roadmap decisions, release readiness, support/RCA discipline, and customer outcomes.
I’ve led product and GTM transformation across enterprise connectivity, IoT, 5G, and edge/MEC environments at Verizon, AT&T, and TELUS, and I’m known for aligning product, sales, operations, and customer success around measurable outcomes—especially when priorities are unclear, execution is fragmented, or the “story” doesn’t land with customers.
Core focus areas: • Product & portfolio positioning (ICP, use cases, packaging guidance) • Sales execution enablement (plays, talk tracks, battlecards, launch readiness) • Strategic deal support (discovery alignment, executive briefings, close plans) • Operating model & delivery discipline (requirements, UAT coverage, RCA improvement) • Analyst/market narrative support (including Gartner-style storyline and evidence)