Logan Kennedy

I’m a B2B sales and go to market professional with experience building and executing outbound strategies for SaaS, industrial, and supply chain focused companies. I’ve worked across early stage and established organizations, supporting founders and leadership teams with ICP definition, messaging, prospecting, and pipeline development.

My background includes selling complex, technical solutions into operations, R&D, supply chain, manufacturing, and executive stakeholders. I’m comfortable navigating long sales cycles, multi stakeholder environments, and highly specific use cases where credibility and clarity matter. I’ve supported GTM efforts across industries including manufacturing, logistics, food production, ERP, and enterprise software, often acting as the first or early sales resource.

I specialize in turning ambiguous offerings into clear value propositions, building repeatable outbound motions, and opening doors in accounts that are traditionally difficult to penetrate. My work spans cold calling, LinkedIn outreach, email, referrals, and partner-led motions, with a strong emphasis on personalization and consultative discovery.

I thrive in lean, fast-moving environments where ownership, adaptability, and execution are critical, and I’m particularly effective in roles that sit at the intersection of sales strategy, value articulation, and customer discovery.